About Us
At Pinwheel, we believe fashion is more than what you wear—it's an expression of who you are. Born from a love for thoughtful design, artistic prints, and vibrant colour palettes, Pinwheel is a contemporary women's clothing brand created for women who embrace individuality with confidence and ease.
At the heart of Pinwheel lies a commitment to slow fashion. Instead of producing in excess, we create limited-edition collections with carefully curated styles, ensuring exclusivity while maintaining exceptional craftsmanship. We believe that clothing should be cherished—not replaced—making every Pinwheel garment a meaningful addition to your wardrobe.
At Pinwheel, we're building more than a clothing label—we're creating a community that values creativity, conscious choices, exceptional quality, and beautifully crafted fashion. With every limited collection, we continue our journey of blending contemporary design with timeless elegance, offering thoughtfully made pieces that are designed to be worn, loved, and treasured for years to come.
Handmade with love. Crafted in limited quantities. Designed with purpose. Worn with confidence.
A Note from the Founder
Hi, I'm Rashi Jain, Founder of Pinwheel.
Fashion has always been more than an interest for me—it's a way of observing the world. I find inspiration in travel, local craftsmanship, traditional textiles, and the unique ways women express their individuality through style. I've always believed that the clothes we wear should feel personal, effortless, and timeless.
My journey began at NIFT and later continued at the London College of Fashion, where I deepened my understanding of design, craftsmanship, and the art of creating meaningful fashion. I then spent several years working with leading fashion brands and export houses, gaining hands-on experience across every stage of the process—from design development and fabric sourcing to garment construction and production.
In 2017, I founded Pinwheel with a simple vision: to create clothing that combines thoughtful design, exceptional quality, and effortless elegance. I wanted to build a brand that values craftsmanship over mass production and creates pieces women can truly connect with.
Today, every Pinwheel collection is designed in-house and produced in limited quantities, allowing us to focus on the finest fabrics, meticulous detailing, and uncompromising quality. Rather than following the fast pace of trends, we create timeless pieces that are made to be worn, loved, and cherished season after season.
Thank you for being a part of our journey. Your support allows us to continue creating consciously, designing thoughtfully, and celebrating the beauty of slow fashion—one collection at a time.
With love,
Rashi Jain
Founder, Pinwheel